Encyclopedia For Nike is a project that seeks to connect the historic identity of painting, its visual heritage, and the Nike brand.The curator is seeking to present a project that opposes two opposite universes, each responding to a unique code firmly anchored in visual culture both past and present.  Here we examine the extreme timelessness of artworks and the ability of a logo to inscribe itself in our visual memory, and become part of our cultural heritage.

Encyclopedia For Nike has gone viral, shared and reproduced digitally in grand scale on social media, particularly on Tumblr.In Hadj Khalifa’s own words, “I liked the logo before liking the brand, Nike has influenced my youth by the creativity of its projects and the various co-signatures that it has built.  It’s a brand that is essentially popular, and that aligns different sensibilities to present an energy of efficiency in sportswear culture.”